Event triggers
Start journeys from orders, sign-ups, CRM changes or support events.
Solutions · AI-Powered Customer Engagement
The right message, at the right moment, for the right reason.
Where Novidera AI and Novidera Messaging meet: journeys that react to customer behaviour and continue the conversation automatically.
The challenge
Generic messages get ignored.
Batch-and-blast communication is easy to send and easy to ignore — and often lacks a way to respond.
- Messages not tied to real customer events
- No way to handle replies at scale
- Disconnected tools for decisions and delivery
- Difficulty personalising without manual effort
Our approach
Event-driven journeys with an intelligent core.
Business events trigger AI-driven decisions about what to say and when. Messages are delivered via SMS and other channels, replies are understood by AI, and outcomes update your systems.
Capabilities
What's included.
AI decisioning
Choose message, timing and channel based on context and rules.
Two-way conversations
AI interprets replies and takes the next step or hands over.
Messaging delivery
SMS via API or SMPP, alongside channels like WhatsApp workflows.
Integration overview
Decisions and delivery, connected.
We connect your event sources to an orchestration layer that combines AI with messaging APIs, with results written back to your CRM or data platform.
E-commerce & order systems
CRM
Customer data platforms
SMS API / SMPP
WhatsApp workflows
Analytics
Expected operational benefits
What it can change for your team.
More relevant communication
Messages reflect what the customer has actually done.
Conversations, not broadcasts
Replies are handled automatically instead of ignored.
Less manual orchestration
Journeys run automatically once designed and approved.
One partner for AI and messaging
A single team responsible for intelligence and delivery.
Outcomes depend on your processes, data and implementation scope. We define success measures together during discovery.
FAQ
Questions, answered.
Ready to explore what's possible?
Share a few details about your goals and we'll get back to you with next steps.